Foundation in Marketing
Step Into the World of Marketing
The Foundation in Marketing at Headway City College, Ja-Ela is a 3-month in-person course designed for school leavers (post O/L, A/L) and job seekers who want to begin a career in sales, advertising, or customer service.
This program introduces you to the core areas of marketing – from understanding customers and creating promotions to basic digital marketing skills. Unlike theory-based programs, it is practical and corporate-focused, using case studies, role plays, and workplace examples to give you real job skills.
In addition to marketing knowledge, the program develops your spoken English, public speaking, and presentation skills, preparing you to communicate confidently in interviews, sales meetings, and team environments. By the end of the course, you will be ready for entry-level marketing jobs or to progress into the Certificate in Marketing.
What You Will Learn
- Introduction to marketing principles and customer behavior
- Basics of advertising, branding, and promotions
- Introduction to digital marketing and social media
- Customer service and communication skills
- Marketing case studies and role plays (sales calls, presentations)
- Spoken English and presentation practice for marketing situations
Why Choose HCC
Practical marketing training – Designed for real job readiness
Modern focus – Covers digital, social media, and customer-centered marketing
Confidence building – Improves English fluency, public speaking, and presentation
Structured pathway – Foundation → Certificate → Career growth / higher studies
Convenient location – Ja-Ela, serving Kandana, Wattala, Seeduwa & Negombo
Course Context
Duration: 3 months
Sessions: Weekly in-person sessions
Certification: HCC Foundation Certificate in Marketing
Location: Headway City College, Ja-Ela
Begin Your Marketing Career Today
Begin your marketing career with the Foundation in Marketing at HCC Ja-Ela. Perfect for school leavers and job seekers from Ja-Ela, Kandana, Wattala, Seeduwa, and Negombo, this program gives you the skills and confidence for entry-level marketing jobs.
Enroll NowCourse Features
- Duration 3 months
- Activities School of Marketing
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